If you have found your way here today and are curious about how to improve your website rankings, then you probably already have a website on the Internet.
Like any business owner, I am sure that you lots and lots of ideas rolling around in your head and then one day when you finally launched your website and it because real you sat back and admired it and then thought “now what?”
The next step in your website journey is actually getting more and more visitors (traffic) to come to your website.
If you are like most people I know, funds could be quite limited. So then you have to ask “How do I get quality FREE website visitors?”
The answer is by appearing really high up in the Search Engine Results Pages (SERP) and in a perfect world, you would appear on Page 1 of Google and in an even more perfect world, you would appear in the top 5 results pages.
So now that I know that I want to happen, how do I make this happen FOR FREE?
OK, you have come to the right place so here are my top tips for improving your website rankings.
How To Improve Your Website Rankings
Idea #1 Schedule your FRESH new content postings.
Once upon a time the internet was full of websites that were created by their owners and then “abandoned” when a new idea came along. This left the internet with lots of old, outdated and “stale” websites.
This lead to a drop in “happiness” and “quality scores” of the search result pages. So the major Search Engines fought back and started rewarding business owners that looked after and maintained their website with better Search Engine Results pages ranking.
It didn’t take long for business owners to realize that sites with fresh content were out ranking the more established outdated sites.
So my #1 idea to make sure that your website is up to date and full of fresh content and establish a scheduling routine and try to stick with it.
If your business is still a baby – and the “team” is really just you, then it can be a real challenge to have fresh content everyday. So take a moment and review your boundaries and other commitments. Perhaps it’s impossible to do fresh content EVERY DAY and if so, then that’s ok. Just acknowledge this upfront and then think about what is realistic to achieve. Perhaps two (2) posts per week is more reasonable in the beginning when the business is still in the start up phase, and then possibly drop it back when the business is more established.
Idea #2 Tell The Search Engines How Often you Plan on Updating Fresh Content.
This is an often overlooked idea which is really, really simple to do.
All you have to do is decide how often you plan on posting fresh content AND THEN STICK TO IT. This is called a “Content Posting Schedule”.
All you have to do is install one of the industry leading FREE SEO (search engine optimization) plug-ins that are easy to install onto your WordPress website and you will be able to communicate with the major search engines easily.
I have written a review of the major two industry plug-ins – All-In-One SEO and Yoast, you can read my review here.
This website uses All-In-One SEO, then XML Sitemap, then Schedule Updates.
Then how often you want to update the website.
The advantage of using this option is that when the major Search Engine Spiderbot comes and crawls / updates changes on your website they know how often they should visit and they can come, do what they have to and then come back when you tell them to come back.
As the internet gets bigger and bigger this feature of requesting when these major bot return will prove to be a real time saver for getting your website ranked faster. In Google’s case this is called a “GoogleBot” and you want this bot to crawl your site for new information as often as possible.
Idea #3 Pick a consistent day of the week to Post on
Lets say that your business is still mostly just you. That’s OK we all have to start somewhere.
By picking a definite day of the week to add fresh content to main benefits are that
1) You will discipline yourself to post fresh content every day ie By Close of Business Friday, I will post a fresh article.
2) Major Search Engine crawlers (like “GoogleBot’s”) will know that if they come to your site Friday @ midnight there is a wonderful chance of finding fresh content. ALL Major search engines reward website owners that continuously have fresh content.
3) This will increase your chances of repeat website visitors. By letting your audience (website traffic) know to expect new content every Friday, then know if they come to your website on Saturday, then they will find relevant, fresh content on a topic that they really care about.
4) It will help you build an email list faster. I am sure you have visited many websites that have a “pop up” jump up and say “join our newsletter” or “sign up and we will send you our latest posts”. As a website owner this is a good thing to do. For your audience it is also wonderful to know when to expect updates, it will build your relationship with your audience and help you build your brand.
5) By picking a day of the week to post on, after a period of time you can look back and see how your website is now FULL of content and is now shaping up as an authority site in your chosen niche.
For example if you post x2 per week after 3 months you have 24 articles. Now if your articles were all 1,000 words long, then you have 24,000 words on your chosen topic – WOW! That is amazing and something that you never thought would happen.
If you post x3 per week over 3 months, you now have 36 articles @ 1,000 words or 36,000 words on your topic. Wow you are now well and truly on your way to establishing your website as an authority site in your chosen niche.
Bonus Idea #4 Add images or video onto your content
By adding images or video content onto your website your blog article will now be more visually appealing to your audience and this will hopefully encourage them to stay on your page longer, read more of your content and maybe even leave a comment or a suggestion at the bottom of your blog post.
If you are selling products or services directly from your website, it may also encourage them to do the #1 thing that you want them to do – actually buy the product (yeah!!).
Pictures add to the visual story of your content. You should aim for a picture every 100 – 200 words.
If you need instructions on how to upload a video, please click here.
If your product is quite technical or if you are explaining something the audience may not have seen before, please add a video explaining how to use the product. Often the manufacturer will have already created this content. If so, then you can simply embed the video from places like YouTube pretty easily.
If you need a place to teach you how to build a successful online business, please click here.
Did you find these tips on How To Improve Your Website Rankings helpful? What ideas are working really well, which ones do you think won’t work for your business? Have you got any other ideas which would be great to know about? Please feel free to leave your comments, hints and suggestions in the fields below.
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