Internal Links For SEO
Once your website is up and running you will be looking for different ways to keep your website visitors on your website for longer and with higher level of engagement. Adding internal links for SEO can definitely help you with this.
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The top benefits of internal links are that they keep your website visitors on your page for longer and major search engine bots love these internal links. GoogleBots in particular love following all the internal links that they can find. It really adds depth to your website and helps make it an authority site sooner. You also have a wonderful chance of gaining a return website visitor or even better still, they might like your content so much that they share it on social media.
So what are internal links?
Simply put, there are three main types of links on any website.
1) Internal Links
Internal links are when you ask your website visitor to “please click here” and then you take them to a second page / post on your website.
For example, please click here to see my post on how to get royalty free images for your website. This will take you to a 2nd page within my website.
2) External Links
External links are when you give your website visitor the option of clicking a hyperlink and then leaving your website and going to a second website.
For example click here to see more SEO information on YouTube or a link to go to Wikipedia to learn the definition of an industry key term. For example, to learn what is a Search Engine Results Page? please click here.
If you click on this video you will stay on my website post. BUT if you click on the “Click here” in the sentence above you will go to YouTube and see the video there (external link).
Backlinks are links left by website visitors. A simple example of this is when visitors leave a comment on my blog posts, I allow for them to leave a comment and a “back link” to their website. If you would like to leave a back link to your website, please feel free to leave a quick comment in the feedback section below and I will add it to this post.
Are lots of internal links a positive thing?
This is a great question to ask.
The answer is yes!
At the time of writing most major search engines reward website owners who manage to keep their website visitors on their website for longer and Internal links certainly help in this regard. The general feeling within the website building community is that you can have an almost unlimited number of internal links without any fear of being penalized with your search engine ranking.
The key is to have your internal links pointing to relevant content that supports your main idea that your audience appreciates reading and everyone will be happy! Please don’t just link to random content on your website on the hope of keeping your visitor there for longer than they need to be. No one likes being tricked and your visitor may just abandon on your website in frustration.
Issues to look out for
Affiliate links count as external links and it has been said that too many external links to affiliate website may in fact hurt your website, so you need to balance out the total number of external links that you use.
When you take your website visitors away from your website, you run the risk that they will not like the content on the second website and move away quickly (bounce rate). This may in fact lower your website ranking.
Extra tips for using External links
Another really good tip when using external links is to let your website visitor know where you are taking them when they click on an external link.
For example, sometimes when I use a word that the audience may not know I simply highlight the word and IF the website visitor chooses to click on the link, then they go to an external website.
An example would be right here with the word User Experience (UX). It just appears in the sentence at random and the hyperlinks suggests if they click on it they will go elsewhere. In reality in this case they will go to Wikipedia.
This is an OK way of doing things, but it is not ideal.
One of your goals is to build trust with your website visitors and give them a wonderful User Experience.
You could try this approach instead.
According to Wikipedia “User Experience (UX) refers to a person’s emotions and attitudes about using a particular product, system or service.” (source Wikipedia.com). Now in the User Experience example shown here, if you click on the Wikipedia link, you can reasonably expect that if you click on the hyperlink that relates to Wikipedia.com you will go to Wikipedia.com. It is a very clear and simple way of doing things and we are all much happier this way. Don’t you agree?
If you need help with how to insert internal links and external links and what text to display please see these images.
Log into the back end of your website,
Then click on the Dashboard.
Then open up a New Post.
Then move the mouse to where you would like to insert an internal link.
then click on the “chain” icon found on the editor tool bar. This will open up the Paste URL text box.
Then click on the little “Wheel cog” icon.
This will then open up the “Add Link Dialogue Box”.
Then simply select which one of your pre-written blog posts you would like to link to and then click the blue “Add link” button at the bottom of the screen.
Bonus, extra tip when using External Links.
Whenever I am sending my website visitor to an external link, I always like to tick the “open link in new tab” tick box. The reason is that I am not 100% sure that they have finished with my website and I don’t want them going to this external website and getting distracted and then forgetting to come back to my website. So by opening the second external website in a new tab, my website information remains exactly how they left it.
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Are you using internal links for SEO at the moment? What is working well for you? What is not working well for you? Please feel free to leave any helpful tips or suggestions in the comments section below. Thank you for visiting us today.
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