How To Write A Good Review
Have you ever wondered about all these people who seem to be making lots of money online?
Many of these website owners are writing product reviews and then website visitors come and read those review and then they start buying those products and the website owners are getting paid a commission.
Have you ever scratched your head and thought how are they are doing that?
Well I know I have scratched my head and thought “HOW exactly are they doing that? Because I want to make money that way as well!”
Well there are actually lots and lots, of different ways to make money online, but today I am going to be talking about how to write a good review so that you can make money online.
And making money online and having a long-term successful business and living the “laptop lifestyle” is definitely what we all want right!
If you first need training on how to build a free WordPress website to publish your product reviews on, please click here.
Let’s Start At The Beginning
So when you are looking for a product review on the internet for a product that you are thinking of buying what do you do?
How do you begin your search?
If you are like most people you will probably launch your favorite search engine (maybe it’s Google, Bing or Yahoo) and you would type in “Product name + review” and then hit enter.
In this example we will look at Computers. So we will type in best computer under $2000 review.
You can see the answers that have come back.
Lots of the answers seem quite similar at first glance.
You are really interested in buying a new computer, so you need to read 4 or 5 of these reviews to get a feel for which computer you should buy.
You read all the reviews and they all seem a little familiar. They all seem to be saying really similar things.
Some of them have small tweaks like using a “star rating system” or a “percentage rating system”.
They all seem really, really positive about the product for sale.
Arrrghhh!! you close your computer in frustration because you feel a bit confused about what to do next and your head hurts and now you just want to sit down on the couch and watch TV.
Does this sound familiar? I know that it happens to me.
The Old Way Of Doing Things
The internet has HEAPS of these sorts of product reviews everywhere that you turn.
Have you read one recently? Have you read one this week?
I know I have.
They used to be AMAZING several years ago and they will still rank today and they will STILL attract website visitors today and you can still make money today….. just not as much money as you could have a few short years ago.
I still use this method for some of my niche websites and for some of my product reviews. Why? because they still work. Different people have different search needs and different people hunt out different information in different formats, so you still need this style on product review.
Just know that when you write one of these articles, you just won’t make as much money as you would have a few short years ago.
If you would like some video training on How to create a product review, please click here.
So How Do You Stand Out From The Crowd?
With the market place for product reviews getting more and more saturated, one of the best things you can do is simply to be honest.
Yes… that’s right. Just be 100% honest with your audience.
Far to many of the “old style” product review simply focus on the positive parts of the product and they don’t really talk about the negative elements at all because the author really, really wants you to buy the product that they are selling.
That is not really offering value to your audience.
When you do a product review talk about the good AND the bad. Be really honest, even if the answer is
“personally, I just would not buy this product”.
This will actually help your credibility with your audience and build trust and when you do recommend a product / service that you actually do like and think that it would really benefit them, at that time they are more likely to buy it because they know that you have their best interests at heart.
We have been experimenting with that over the past 6 months and have had really great feedback from our audience because we are offering value to our readers and really helping them.
3 Key Ingredients For Success
We have nailed down our success formula into three key ingredients
1) Trust between the author and audience
2) talking in a conversational “voice” (this is especially true for computer or technical products that are so full of “data” the website authors often forget that a “human” is reading their article).
3) talking about the features and benefits using real life examples
What about you? What key ingredients do you use for success. Please feel free to leave your comments or suggestions in the fields below.
4 Hot Tips That You will learn in this post
Part 1 – The Product Summary
You need to do a SUMMARY of the blog post.
Not everyone is SUPER keen to read 100% of your product review. Some people may have heard of the product / company before and some people are in a hurry. These sorts of customers appreciate your summary of the product review more than your full length product review.
So you need to cater to both audiences.
# Top 6 items to Include In The Product Summary
1) The product name
2) Summary of the key product features in a summary criteria.
Use headings like “ease of use”, “technical support”, “price”, “customer service”. Use icons where you can to make it more visually appealing.
3) Quick summary of the good and the bad of the product. Most people use the terms “pro’s” and “con’s” or “we like” and “we didn’t like”. Use what works well for you and your audience.
4) A neat summary of the review. You need to keep this to only 1 – 2 paragraphs. If the reader wants more then they can read your full article to learn more.
5) You must put a really, really clear Call To Action (CTA) button as part of your summary. Some of your readers really are ready to purchase straight away. Please make it easy for your customers to buy the product from you.
This is an example of a really clear Call To Action (CTA). CLICK Here to build a FREE website.
6) Put the product price really close to your CTA button. Lots of people will make a purchase decision based on the product name / brand name the price and the location of the CTA button.
So make it as easy as possible for people to buy from you.
These sorts of summary ideas are really easy if you use once you learn how.
Part 2 – The Main Text Body
Now lots of readers would have “clicked away” after the reading your summary heading.
Don’t worry. This is just a normal part of life on the internet.
For anyone who is left reading, we now move onto phase 2 of your blog post – main text body of your blog post.
Here is where you get to write “long copy” about the product or the service that you are offering.
My #1 Tip To Stand Out From The Crowd Is
My #1 tip in order to help you stand out from the crowd is to get personal with your audience.
Not everyone who visits your website will like your writing style and not everyone will enjoy your information. That’s Ok, they will simply click away from your site and continue their search elsewhere. That’s Ok. Let them move on.
The people that stay and continue reading are your read “audience”.
These are the people that “get you”.
These are the people that will read your content and then make a decision if they want to do something or not.
There are different levels of engagement from website visitors.
- Some people might leave a comment (like on my post down below. It is warmly welcomed, thank you so much if you do)
- they might sign up to a newsletter,
- they might “bookmark” your site and come back later,
- they might click on your social icons and go and visit your social media sites.
- and of course….they might actually click on the “buy it now” button that you pre-prepared and they might actually buy the product or service that you recommend (yeah!! now you can get paid for the review that you wrote).
All of this engagement is wonderful. You need to view all of this as a positive sign that your business is growing and turning into an authority website. This is a good thing.
The #1 Reason Why Website Visitors Come To Your Website
You need to remember at all times that the #1 reason that the website visitor is reading the article on your website is to see if the product / service that you are talking about can actually “solve their problems”.
Yes that’s right. You need to think about writing a review that SOLVES your visitors problems.
This is a HUGE shift in thinking for many website owners. Why? because lots, and lots of product review websites talk about the price and the basic features of the product and NOT HOW the product/service actually solves the person’s problems.
The computer that I mentioned earlier in this blog post is a classic example of a technical product review that is really “a dime a dozen”.
They all look like this.
The trouble with product reviews that just repeat the technical specification from the manufacturers is that it does not actually solve the problems of the reader. It does not help the reader understand is this the right product / service for ME.
Your website visitor wants to know “Will it meet MY needs?”
Will it solve my problems?
Because of all this, the product reviews simply blur together and after 4 or 5 or 6 different blog posts most readers become really confused with all the technical data that they have read and they don’t know which one to buy.
….so most people simply close their computer and don’t buy anything.
How about you? Do you like processing technical data in this way?
Top Tip #2 Tell A Story And Relate To Your Readers
Lots of people will continue reading if you are able to tell a great story that relates to their problems.
For example throughout history human beings have been hard-wired to enjoy story telling around the camp fire.
We loved story telling then, and we still love story telling now.
So in your articles, please try and remember
# 4 HOT Tips For Writing Really Good Information For You Audience
1) Always write for one reader only: We all want millions of website visitors, but the truth is that they will arrive one by one and they will read your posts one by one on their screens.
Always remember that and try to use personal words like “you” and “you will”, “do you”. This more personal approach will really help you stand out.
2) Be Friendly: people enjoy stories more when they are written by “nice” people who use easy to understand language and have a polite conversational voice. It should feel like you are talking to a friend over coffee at their house.
3) Share your problems where you can: Before you jump into the specifics of why you chose the product, talk a little bit about why you first sought out the product, what sort of problems you were having before hand, and then in what sort of ways the product has been able to help you.
4) Talk about the “pain points”: really talk about the problems that you had before hand. It could be something practical like “remember when painting the front fence used to take hours” or “Is your favorite sports team in this year’s final series, but you don’t have good enough reception to watch the big game on?” or how about “are you sick of writing product review after product review and still not getting any sales?”
Statements like this help the reader relate to your problems and keep them reading and wanting more.
Hot Tip #3 Identify Who Exactly the Product Is For
This is a massive tip and one that lots and lots and lots of people miss.
With the example from before “Best computer under $2000 review”, most of the reviews that we clicked on all said the technical data and specifications that came with the computer.
A small number of them focused on the computer’s suitability for “gaming”. None of the reviews focused on the suitability for students or for small business owners.
This is a very common mistake.
A lot of people believe that if they say “this is the best computer for a student” then they will miss out on the “gaming” market or they will miss out on the “small business owner market”.
So they leave it really broad and hope that enough website visitors will come and they will figure it all out for themselves and the website owner will make enough sales to make it all worthwhile.
Sadly, this is not true. There is just WAY too much competition out there from big business. The best thing for a solo business owner working from home to do is simply to DRILL DOWN on their micro-niche and just focus on helping their clients solve their problems in their niche.
Red Hot Tip – Don’t Miss This One
Don’t try and be all things to all people. If you do, then you will lose out because you just won’t get any “cut though” in your niche.
In marketing when you understand the “demand drivers” of a particular client and why they need help to solve their problems then when you have to sit down and write a review, it just gets so much easier.
Another way to really drill down on who is perfect by your product is to get clear on who is NOT perfect for your product.
For example if you need a computer that is SUPER light, then a heavy computer just won’t do. If you need your computer to sync to your Apple iPhone, then a Windows based computer is just not for you.
By being totally honest with your audience
1) they will trust you more – because you are being honest with them.
2) It will qualify prospects in a friendly way. People will select / reject themselves based on what you tell them. For example, I have an Apple iPhone, so I will reject a Windows based computer or any programs that need a Windows / Microsoft operating environment to work in.
Think of things like that. It will really help you with 100% clarity.
Hot Tip #4 Talk about the product
After you have identified who could benefit from the product / service that you are talking about, NOW is a good time to talk about it.
Here you can use screenshots or videos or working examples to demonstrate the product live in action.
You can weigh the computer to show how light / heavy it is. You can show a video of the computer booting up so you can show how fast it is.
If the screen has extra protection you can try to break the screen to show how tough that the screen is.
All of this shows why the customer should buy it.
Was this article on How To Write A Good Review helpful? Did you get any tips / hints or help on how to write better reviews and make more money? What is working for you? What is not working for you? Please feel free to leave any tips or suggestions in the comments field below.
If you would like more tips on how to do a great product review, please click here.
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