Do you love photography? Are you a professional photographer or someone who does it as a “side hustle” for some extra cash?
Leaning how to sell photos online and get some extra cash for an unexpected bill or make enough for a full-time income is a great thing to do.
HEAPS of people have made a ton of money selling photos online and you can too.
Photos and artwork are actually pretty easy to sell online. Perhaps you even have a few favorite sites saved on your internet browser?
Top 4 Reasons Why Selling Photos Online Is So Successful
1) You Keep 100% of the Profits!
This is absolutely the #1 reason why so many mature and professional photographers create their own website.
YOU get to keep 100% of the profits. There are no “middle men” or agents fees or selling commissions or anything like that.
YOU set the price you want and YOU get to keep all the profits of the sale.
2) The Internet Never Sleeps
You can purchase quality photos and videos 24 / 7 days per week from every country in the world.
3) You Can Ship The Products Digitally In An Instant
Lots of photos are sold digitally and “shipped” via the internet with the speed of a mouse click. This includes videos and static photos.
You can pick the image / video that you want, you can pick the quality (size) of the image and you can pick the method of delivery.
You can even arrange for someone else to manually print out the photo and put it on a canvas or other artwork for you and then ship it out via standard delivery methods.
4) You Connect With Your Audience
By having your own method of selling your photos on line you can connect with your audience instantly. You can really get to the heart of what sort of photographs / videos that your audience wants to see you create. You can also get instant feedback and first hand comments without the risk of getting any “mixed messages” from gallery owners or sales agents who have their own agenda.
8 Best Selling Topics (Niches)
Here are some best selling topics to get you started. Obviously you can pick any niche or topic that you like.
- Photos of people in general (any age)
- Photos of people at work eg at their desk, doing building site work, driving in cars etc
- Photos of travel
- Photos of great architecture
- Close-up photos of food
- Photos of general everyday items, eg kitchen gadgets, basic hardware items, computers etc
- Photos of the natural world eg sunrise / sunset
- Photos of animals
“No one is smarter than you, no one is better than you, they just figured out a way get there first”.Brian Tracy
I usually recommend you having two (2) main strings to your “website’s bow”. You can have lots more of course, but I usually recommend these two (2) to get you started.
1) Build a main website
This is the “core” of your website and will showcase the main images/ videos that you want to show your website visitors.
It will also be the main way that a website visitor will know if they want to hire you or not.
If you would like to experiment with a free WordPress Website (SiteRubix domain), please click here.
2) Add some e-commerce to your site.
We all want to sell stuff on line and make money right? The easiest way to do this is simply to add a basic shopping cart to your main site so that if one of your website visitors lands on your site and really wants to purchase something then they can quickly and easily with the click of a button.
Here are some great tips to help turbo charge your efforts online and make you more successful faster!
The secret to your success comes down to a few things:
1) Create A Website To Showcase Your Amazing Work
Step 1 is to set up a website to showcase your amazing work.
I usually recommend a WordPress website because it is free and easy to set up.
You can also add plug-ins. Plug-ins are basically a small piece of code that someone else has created so that your website can do something very specific.
An example would be an “e commerce plug in” that would power your shopping cart so that you don’t have to do the programming or a “social media plug-in” that would manage your social media accounts to make your life a lot easier.
Basically someone else has done all the hard programming for you, so you can focus your time and energy on doing what you love the most – being a photographer.
2) Decide On Your Niche Or Topic That You Love To Photograph All The Time.
Maybe you are wedding photographer.
Maybe you are a local area portrait photographer.
Maybe you like action shots of people at the skate park or running track.
Maybe you like beautiful photos of sunsets and sunrises.
Maybe you take great travel shots when you are out hiking.
Every photographer has a “passion” topic or area of expertise that they just love to photograph constantly.
Do you have a topic that is your “muse” that you just must photograph constantly?
Sometimes your audience will tell you what they want you to photograph more of.
For example a famous wildlife photographer really enjoyed photographing landscapes, but animals kept featuring in his photos. The audience purchased all the animal photos so the landscape photographer became a wildlife photographer.
Sometimes you get to pick the niche and sometimes your audience will help you decide.
The easiest way to earn enough money selling photos to make this worth your while is to build up a following and hopefully sell photos or prints to repeat customers.
3) Get Your Photos Noticed – Stand out with FREE Traffic
The next step will be to get your photos noticed. There are a few things you can do so stand out from the crowd here.
Search Engine Optimization (SEO)
One of the best sources of free traffic is via Search Engine Optimization or SEO. Everyone wants to be listed at Page #1, Position #1 on Google.
There are systemized ways for small business owners and people working from home to get there.
Social Media Accounts
Setting up social media accounts with platforms that have a strong visual focus is a great thing to do.
Focusing on successful social media market leaders is a great thing to do when you are first starting out. This is because they already have a large database of active users for you to tap into and promote your services to.
The Top 3 Questions To Ask When Picking Which Social Media Account Is Right For you.
1) Where Do I Like To Hang Out?
This is about your current social media habits. If you are already use a social media account(s) and are really happy with them, then it’s OK to experiment and see if you can now use them in a business capacity as well as a personal capacity.
2) Where Does My Audience Hang Out?
To sell photos online you will need an audience to sell things too. Different social media channels are more open to sales or business approaches than others.
An example would be Instagram V Linked In. Instagram which is a highly social, very visual social media platform would be more welcoming to an approach to sell photos than on Linked In which is mostly for business uses.
3) Which Social Media Platform Is A Great Match For My Content?
Some social media platforms are best for “static” photos, others are better for short videos. What sort of photographer are you and which platform best reflects your artistic talents?
So basically, the #1 social media platform for you is a platform that is a great fit for you, your audience and your content.
If you are just starting out and still now sure, then some established platforms to get you started include:
Sell Your Photos via existing Photostock Websites
Another way to make money online is to sell your photos through existing stock photo websites.
Terms and conditions and payout minimums change over time, so please check current payout amounts before joining any of these programs.
50% royalty fee and NO exclusivity.
Shutterstock has a HUGE database of photos to purchase from – 225,909,319 royalty-free stock images and counting.
They offer 20% revenue share on the net sales and a 30-day cookie – nice!
88 million stock images, world’s largest stock community, 23 million users
Contributors earn 15% from each download. Exclusive Contributors earn 22-45%.
iStockphoto is part of the Getty Images group. You will need to apply to join this program.
So as you can see the internet makes it easier and easier to sell your photos online. You can be a successful photographer online whether you focus on still photography or video photography, the choices are out there.
Was this article on How To Sell Photos Online helpful? Did you learn something new? Did it only cover things you already knew about? Have you tried selling your photos online before? Did it work, did it not work? What do you think you would do differently moving forward?
Please feel free to leave any comments, hints or suggestions in the comments field below.
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