How To Make Money In Online Business

Want To Know The Secret To Making Money Online?

Make money in online business is easy when you know how

Money Online, source Pixabay, Bru-nO

I mean who wouldn’t want to work from home and live “the laptop lifestyle” right?

Well if this is for you, then one of the best statements that you could spend time researching and refining is “how to make money in online business”.


Overall, the top four steps to earning money online are

Making money on line is easy when you know how

4 Step process to online success

1) Choose an interest                      If you need help on how to select a niche, please click here.

2) Build a website                            If you need help on how to build a FREE WordPress website in under 1 minute, please click here.

3) Get rankings and visitors          If you need help with how to improve your website rankings, please click here.

4) Earn Revenue                              We will be talking about this in today’s post.


The Top #2 Things That You Need To Do To Be Successful Online

Understanding how different pieces of the puzzle come together will help you understand how to make money in online business

Puzzle pieces, Source Pixabay, Piro4d

The #1 thing that you can do if you really want to be successful online is to understand HOW to generate website traffic. Once you understand how to get a whole lot of visitors to come to your website and be interested in a topic that you are talking about (niche), then you are ready to move onto the next piece of the puzzle.

The #2 most important thing you can do to make money on line is AFTER you have figured out how to get website visitors (traffic) to your website, you then need to figure out which products and services SOLVE their problems.

So #1 get website visitors (traffic)

#2 figure out how to solve their problems

With both of these items – attracting website visitors AND solving their problems, the single most important thing to remember if you want to sell goods or services on line is


Make money in online business is easy if you are trusted

Rusted out car, source Pixabay, PublicDomainPictures

That’s right. NOBODY wants a stranger to lecture them on “what they should do” or “How they should spend their hard-earned money” so don’t even try. It’s not worth it.

Put yourself in your audience’s shoes. How would you respond if a “Used car salesman was trying to force you into giving up your hard-earned money if you didn’t want to?”

I mean you would get pretty defensive pretty quickly right?

As a website visitor this means that you would simply take your mouse and click away…..

That’s right you would get as far away from someone trying to “sell” you something as you could right?

…….and that’s EXACTLY how your website visitors feel.

make money in online business is easy if you follow the rules

Check, Source Pixabay, Clker-Free-Vector-Images

If you can show that you can offer great advice.

If you can show that you are an expert in your niche.

If you can show that your website is full of great content that helps elevate your brand into becoming an “authority site”.

Then people are more likely to appreciate your advice. You will move from being a “horrible moment” in their day, to a website offering great advice from a trusted friend.

Now isn’t this what we all want to be?

If you can show that you are genuinely helping people, then there is a MUCH higher chance that people will buy from you.


Ultimately our main goal is to run a profitable and highly lucrative business right?

make money in online business is great when real people come and buy stuff from you.

Smiling Woman, source Pixabay, DizzyRoseblade

Please remember at all times, that we all want to earn a profit.

The biggest problem is that many people lose track of the fact that marketing, running a successful business, and ultimately earning money is about building a relationship with your potential clients.

Never forget the fact that ever though we are in the “virtual world”, this is a people business and you are dealing with REAL people.

  • REAL people are coming to your site.
  • REAL people are reading your content.
  • REAL people are going to take action if they trust yet.

If you understand the customer part and how to treat them like gold, then the money will naturally follow.


My Top 3  Customer Focused Questions to ask

The top three questions that I ask myself when I am about to move into a new niche and before I start building out my new website is:

To make money in online business you have to know who your customer is

Couple, source Pixabay, Hwellrich

1) Who is my potential customer?

Some great mini-questions that I ask myself to help with this answer are:

  • What are their likes?
  • What are their interests?
  • What are their hobbies?
  • What are their needs?
  • What is it they want?
  • Are they a man or a woman?
  • How do they like to be treated?
  • How do they spell and say keywords in that country for example Mom v Mum? Autumn v Fall?

In marketing these questions fall under a specific category called consumer behaviour.

This word really just attempts to explain how different people’s personalities impact on the buying decision.

make money in online business is easy if you know what clients want

Beach Towel, source Pixabay, Open Clipart-vectors

An example would be do you know someone who loves “Apple products so much that they MUST have the latest gadget when it comes out?”

How about someone who buys a standard beach towel because the colors used are the same colors as their favorite football team? I know I have bought lots of gifts this way over the years.

If you can get a clear picture in your head about the type of “imaginary person” who might buy your product, then it helps you write to THEM so they are more likely to buy your product.

A classic example is protein powders and shakes. Many of these products are created for males aged 20-30. If this is you then that’s OK, you just have to really embrace this and select graphics and other visual imagery that appeals to this target market.

Pictures of weightlifters, perfect Ab’s and gyms would be a great fit.

Pictures of cats and flowers and rainbows would be a bad fit. Do you see what I mean?


2) What products / services do this sort of customer normally buy ONLINE?

make money in online business is easy if you pick best sellers

Best Seller, source Pixabay, OpenClipArt-Vectors

When you start a niche, you might be lucky enough to have 10,001 products to sell (lucky you if you do!).

But logic says that there are only 24 hours in the day for you to work on your business so in the beginning at least, you are better off focusing your energy in the sorts of products that your target market ACTUALLY buy online.

I don’t believe that you can sell “ice to Eskimos”.

Focus your energies on top selling items and hopefully you will be rewarded with lots of sales sooner rather than later.

So how do you know what products / services are best-sellers in your niche?


If you have physical products, you can go to your search engine and type in “Amazon best-sellers” in your search query bar.

And you will get a URL for the current list of Amazon Best Sellers.

To go directly to Amazon Best Sellers, please click here.

Now you can simply scroll down to your niche and you will be show a visual on all the best-selling items.

See how easy that was?


3) You should ask “WHY is my client purchasing online v’s in the real world?”

make money in online business is easy if you understand what customers want

Ecommerce, source Pixabay, Mediamodifier

This is a great question to ask. We are all in business to make a profit after all, so eventually we actually need lots of customers to actually BUY our products / services or else we don’t have a business at all. Makes sense doesn’t it?

In the real world all products and services have a TON of competition.

The buying model is really well-established as well. For example if you would like to buy a jumper you know where to go and how to purchase the item and you know if you can take the product home instantly or not. You also know what to do in case of a faulty item or if there is a problem with sizing.

Make Money in Online Business is easy with great products

Jumper, Source Pixabay, Luxstorm

So….. having said that, WHY would YOUR customer purchase online?

Keeping our Jumper example, maybe your client is time poor so they order online due to convenience.

Maybe they have a favorite brand that is not available locally and they must go on-line to find it.

Maybe they were buying a pair of jeans and the jumper was available as a bonus for only $1.

Maybe the online store was offering a great deal and shipping was free for orders over $50. So they are value shoppers and they identified a great deal and they took it.

When you realize WHY a person would make a decision to buy online, then the only thing left to figure out is HOW they would make a buying decision from YOU!


The #1 Problem That I Regularly See New Website Owners Make is….

make money in online business is all about solving problems with great solutions

Problem / Solution, source Pixabay, Geralt

The number 1 mistake that I see new website owners make is that they try to SELL “stuff” to their website visitors before they really understand WHO their website visitor is or WHY the website visitor will buy from them v’s a “real world” competitor.

Have you ever clicked on a website and seen “flashy stuff” and lots of “annoying pop ups” and lots of really random looking ad’s that are not a match for what you are looking for?

What did you do when you found these sites? I bet you got annoyed or confused and then simply clicked away and moved on.

I know I have.


The #1 Problem That This Mistake Creates Is…

make money in online business is about getting a good PPC campaign

Google Adwords, Source Pixabay, Modern Technologie, Marketing

The number 1 problem that this mistake creates is that you waste your valuable time and money PROMOTING what you THINK your customers want from you rather than what they ACTUALLY DO want from you.

Unfortunately this is a VERY common and VERY expensive mistake that lots of website owners make is in relation to Pay Per Click (PPC) advertising campaigns.

Here a website owner swaps their hard-earned money in exchange for “bids” on selected keywords that they hope that their audience is looking for. The website owner gives their money to lots of places like Google AdWords and Facebook Ad Groups etc.

The website owner runs a campaign eg $50 for a specific keyword. For example “Build your own website”. Google runs the ad, the website owner gets lots of visitors…. BUT how many of those website visitors actually go on and purchase something?

This is the key question. Unless you understand WHY your target customers would be prepared to give money to YOU then you will always struggle to make a profit.

To read more about PPC, please click here to go to Wealthy Affiliate You are not alone in wanting to make money online


The #1 way to protect yourself, your time and your hard-earned money


The #1 way to protect yourself and your hard-earned money is to REALLY understand what your target customers want from you AND what they are prepared to pay for, in an “online” environment.

That sentence sound so simple, but it will take you a while to figure it out and many times just when you get it figured out nicely, your customers will change or your products will change.

The most successful business owners in the world are the ones who are prepared to adapt.


If you are looking for more tips and hints about how to identify your perfect online customers, please click here continue your training via Wealthy Affiliate. 

If you are looking to learn more about how to run a successful PPC advertising campaign, please click here.

If you are looking for a place to learn how to build a successful website from scratch, please click here to go to Wealthy Affiliate. 

If you are looking for access to my #1 SEO Keyword and Niche Research tool Jaaxy, please click here for 30 FREE searches. Make money online

Was this article on How To Make Money In Online Business helpful. Did you already know that understanding your customer was the #1 key to success? What parts were helpful? What parts were not helpful? Do you already have a successful online business? How did you help to identify your perfect customers (target customers)? Did you do an experiments that failed like a PPC that didn’t work?

Please feel free to share any tips, hints and suggestions in the fields below. I look forward to reading your comments and I reply to all of them.

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26 thoughts on “How To Make Money In Online Business”

  1. It is refreshing to see a site that is first and foremost dedicated to solving people’s problems. The number one rule in most businesses is listening to customers and coming up with solutions to their problems.

    If you can solve a problem, you are certain to earn more revenue. This could be helping someone save time, dress better to get a promotion, or whatever.

    Not everybody is going to be interested in what we are. We have to care about what the customer wants first. Thanks for reiterating this, as I sometimes get off track.

    1. Hi Ernest,

      Thank you for stopping by today and sharing some of your personal knowledge and experience with us, I really appreciate that.

      Thank you for agreeing that the #1 thing that we must do is to solve our clients problems. I honestly believe this. 

      I really like your ideas around remembering that we can help in many ways including saving time, dress better to get a promotion or any other issues that they could have.

      By remembering that we must be interested in what the customer wants and cares about first and foremost that is our best way to make $$.

      Thank you for seeing that.

      If you are looking for some help with how to write better product reviews please click here How To Write A Good Review

  2. I really like the format set up for this site. It was easy to read and navigate. As a WA member myself, it was still helpful to me. I benefited from the section about targeting traffic. It’s not overwhelming in leading you to WA, which is nice. The content allows the visitor to see that you are not just trying to sell them something, and offer good advice.

    1. Hi Linda,

      Thank you for visiting us today, I really appreciate that. Thank you also for your kind words, they will encourage me to write more content.

      Thank you for saying that you are a WA member yourself. I think the more people that use this program then the better off we will all be in understanding is this a good program or not?

      Thank you for saying that we offer good advice.  That is the overall aim of this site. I hope we were able to help you out today as well.

      If you need help with your SEO, please click here Internal Links For SEO

  3. Hi there,

    Great article and a great site, I have just one question though? How do I know if my passion is profitable if there are products to recommend to my readers where I can actually get a commission for?.

    Everything else seems to be pretty clear.

    Thank you kindly in advance.


    1. Hi Derek,

      Thank you for visiting us today, I really appreciate that.

      Thank you also for your comment – How do I know if my chosen passion is profitable or not. 

      That is a great question to ask.  I have two answers for you.

      1) You won’t know it it’s profitable for you or not until you try it and

      2) there are actually lots of different ways to make money online via your niche.

      The classic example is the straight – recommend products and if someone makes a purchase then you get the money. Another example is that once you get enough traffic to your site, then you can sell advertising to different manufacturers.

      There are many others as well.

      If you would like some more ideas about how to make money from your website either directly from your customers or from the advertisers / manufactures that want access to your customers, please click here Product Review – The Two FREE Courses On Wealthy Affiliate

  4. I actually wonder about the potential. I read a lot of things about it but I just can’t seem to figure it out how to calculate it.
    Shortly, I want to build a site and I want to earn at least 1000 euros. Do they teach determining the potential in this program?

    1. Hi Furkan,

      Thank you for coming by today and sharing some of your knowledge and experience with us. I really appreciate that.

      I like that you are seriously thinking about the potential for making money online. This is a good thing. I also think that your goals are very realistic.  I think that earning $1000 euros per month is a very realistic goal.  Some niches can take 6 months to achieve this, some niches will take 2 years or more to achieve this (if ever).

      I like that you are seriously weight up the options and evaluating the good and the bad.  This is what every business owner needs to do in both the online and the off line world.

      Wealthy Affiliate does have a rough guide for people.  It is part of the Certification training program. The link is available here

      I wish you every success in your website.  Please come back and keep us updated about how your online journey is going.

  5. I really enjoyed your article, Glenys! It was well thought out and thorough. I hate having to negotiate pay-per-cick ads, especially on my phone. It is hard to scroll past them without actually clicking on them. It is also distracting when you are reading an article.

    I find it easy to relate to my readers because I am one of them. What I mean by this is that I chose a niche and am designing my website so that it is something i would be looking for as part of my target audience. I also joined groups on social media and on message boards, like Quora, to ensure that my content and the products that I offer are relevant to others in my niche.

    Thanks for such a great article!

    1. HI Anita,
      Thank you for stopping by, I really appreciate that.
      Thank you also for sharing some of your knowledge and experience with the group today, that is very kind of you. I agree that PPC ads that are in the wrong spot can be hard to navigate around and hard to cancel out so that you can keep reading the article. You are right, this problem is especially bad for mobile phone users.
      As a website owner we nee to be aware of this and always be mindful of our user experience. That is the best thing to do.
      I like your idea to only start a niche on a topic that you know really, really well. I also like your idea to join different groups on social media and message boards like Quora.
      I wish you every success with your website. Thank you again for stopping by today, If you would like help with how to make money in an online business, please click here

  6. Awesome post for people to learn how to make money online, I agree with you we need good honest training from a reliable source to learn how to build a business website and build an online business which will succeed.

    I have joined programs like this in the past only to be scammed, so how can you convince we I am not going to be scammed again with this program as well?

    1. Hi Jeffrey,

      Thank you for stopping by today. I really appreciate that. Thank you also for your kind words. We really try to offer value where we can. 

      Training will help many online business owners take their websites to the next level, that’s for sure.

      It is true that there are LOTS of programs out there in the “internet land” that promise the world and deliver very little.

      the best way to both protect your self for scammer PLUS make sure that the product is a good match for yourself is to try it for A WHOLE WEEL (7 days) for $0, put that credit card away.  After that time, you will know if the product is for you or not.  That is really the best way to find out.

      If you are looking to start your trial, please click here to find out which learning streams at Wealthy Affiliate you should use. Product Review – The Two FREE Courses On Wealthy Affiliate

  7. I agree with you: “If you want to sell, first you must help”. And to do that, you need to know your visitors.

    The problem is that this is not exactly an easy task, and many website owners just don’t bother.

    Their main focus is their needs (meaning their revenue). So they add all those ads and banners flashing all over the site.

    That, of course, doesn’t work. Like you said, visitors simply click away.

    After a while, those website owners will give up trying to make money online saying that it doesn’t work…

    My opinion is a bit different. It DOES work and you CAN make money in an online business as long as you learn the right methods.

    I like to say that It’s Not About Luck, it’s about Knowledge and Strategies.

    Wealthy Affiliate is a great place to learn those two things.

    1. HI Eliane,
      I agree with you ITS NOT ABOUT LUCK AT ALL. Another great quote is “the harder I work, the luckier I get”. I really like the way that you have also identified that many website owners simply don’t understand the needs of their clients and so they make decisions based on the business owners needs and not their audience needs – unfortunately this leads to website visitors clicking away.

      ALL internet based businesses need traffic. Without it, they are sunk.

      I agree with you, I believe that IT DOES WORK, you can CAN make money on line, you just need to use the right strategies and know how to help your clients.
      Thanks again for dropping by. If you would like to read a review on Wealthy Affiliate, please click here

  8. I have to agree 100% with you on your comments about Pay Per Click (PPC), It is one thing to get people to click on one of your products, but another to get them to buy. Kind of like Facebook, where you get a lot of likes, but no follows.

    I do have that problem a lot, writing about what I think a visitor wants, instead of what they really want. I guess it all comes down to is knowing who your website viewers are.

    Enjoyed reading all your insightful information!

    1. Hi Wayne,
      Thank you for visiting our website today. I really appreciate that.
      Thank you also for sharing a little of your comments and knowledge with us today. Together we all learn and grow faster. You are spot on of course. Lots of people may “see” your ad or post, many people may “like” what you have said, but getting them to click on the link and then ultimately read your information and then purchase a product is another matter entirely.
      You are right of course – the secret sauce is actually just getting clear on what your website visitors want FROM you, rather than dancing all over the place trying to guess what they want.
      I really appreciate you sharing some of your knowledge with us today. Thank you for that.
      If you are looking for ways to help improve your search engine rankings, please click here

  9. Hi, Even though we are both WA members and have the same training, I didn’t know about the Amazon Best Sellers. That will be useful on my dog niche site and also in purchasing. My dog needs a new, lighted collar for visibility at night, she is black. The one I had recently bought has some flaws. Seeing what the best sellers are will be helpful to avoid that costly mistake again. Thanks for the info.

    1. Hi Shelley,
      Thank you for visiting our website today. Thank you also for sharing a little of your internet marketing knowledge with us. I really appreciate that.
      I did not know you were a Wealthy Affiliate member, I will look for you there.
      I was happy to share some new information with you today. It sounds like Amazon and your dog niche site are great match!
      If you need any help on how to improve you website rankings, please feel free to click this link

  10. A very thorough article you have written here Glenys, thanks for the good points.

    Yes, it is important to remember that just as we are humans at our computer checking out products that we may want to buy, reading reviews and getting to see where would be best to buy, so will the readers to our website.

    So we need to remember “do unto others what you would have done unto you” or is it the other way around “don’t do unto others what you won’t have done unto you” ?

    I like the way you have detailed each point and made sure that all is very clearly understood, online marketing can get confusing, making it is simple like you did is a great help!
    All the best – Orion

    1. Hi Orion,
      Thank you for stopping by today and sharing some of your knowledge with us today.
      Thank you for highlighting to everyone that people read computer screens and people will be looking at your site. Many people think that they are writing content for “google” or other search engines. This is a major mistake. You should always think, PEOPLE first and COMPUTERs second.
      Thank you for saying I am making my content simple, that really is my intention. I don’t think that online marketing needs to be SUPER confusing.
      If you are looking for ways to help improve your website ranking, please click here

  11. Hi Glenys. I like the way you emphasized the research regarding your target customers, in this article. I think that is a tricky concept for those inexperienced in marketing.
    The mechanics of building a blog is well presented at Wealthy Affiliate. While the marketing and research is also presented, I think it is a little more abstract for some.
    All in all, it is still the most thorough training I have found in ten years!

    1. Hi Dianne,
      Thank you for stopping by today, I really appreciate that. Thank you for also critiquing my article. I really like it when someone with experience comes across my articles and can make a great assessment about if my post offers genuine value to the audience.
      I agree with you that often the “mechanics” of building a blog can be taught and many people can grasp this concept really well. The harder concept to appreciate is who ARE my target customers and WHAT are their needs.
      I agree with you that many people will find this step a jump.
      I agree with you that Wealthy Affiliate offers some of the most through training that I have ever seen in years.
      Thank you for visiting our site today – if you are looking for ways that Google can help you build your online business, please click here

  12. Wow, Glenys what a great post. I believe if we can figure out how to sell ice to an Eskimo then we can sell anything to anybody. You are right if we can understand the customer we will be able to give them better options in what they are looking for. If I was looking for an online business I would definitely click on any one of these links to find out more.

    1. Hi Fred
      Thank you for stopping by today, I really appreciate that. Do you think you could sell “ice to Eskimos?”. You sound like a better salesperson than I am.
      I am glad that we agree that if we can just figure out the needs and wants of our customers better then we will be able to sell more and sell in record time.
      You sound like you already have an online business, if so, then please click here to see how Google can help improve the amount of website traffic that you get.
      Thanks again for stopping by

  13. Hi Glenys, this is a really good post with a lot of really good information on how you can make money from an online business. You have outlined everything perfectly and made it very clear to understand.

    I certainly would be enticed to click on those links and see what is available if I wasn’t already a member.

    1. Hi Cheryl,

      Thank you for visiting today and leaving a comment.  You are very welcome here.

      Thank you for your feedback regarding content – I try to get the best content that I can, so I can really offer value to my audience – thank you for noticing.

      You mentioned that you are already a member of Wealthy Affiliate.  Thank you for that.  I am happy that you took the time to introduce yourself.

      I hope your website are going really well.  If you are looking for ways to help improve your website rankings, please click here Top #3 Ideas of How To Improve Your Website Ranking

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