Google Webmaster tools For WordPress (Old Name: Google Search Console)
Google has some amazing Google WebMaster tools for WordPress. These tools help website owners understand the performance of their websites.
The main ones that I personally use are called
Google Analytics and Google WebMaster Tools
Why do I use these two tools?
The reason that I use these two websites is that as a website based business owner I really want to know how many visitors come to my website (website traffic). I also want to know which countries they are coming from and also are they visiting my website from their computer or from their mobile phone or their tablets?
Why do I want to know this?
I want to know website visitors so I can tell that my website is getting more and more successful every day.
I want to know where they come for so I know when I should write in English (US) or English (UK).
I want to know if they view my website on their mobile phones or a computer. This has to do with my screen layouts and where I place information. It also has to do with my page loading times. Mobile phone processors are often a lower slower compared to a traditional desktop computer and if I have a very slow loading time, the website visitor might abandon my website before it has even opened up.
This allows me to know all this information on one clean and easy to use dashboard.
For a full breakdown of how Google Analytics can help you, please click here to go to the main website.
Google Webmaster Tools (old name was Google Search Console)
For a full breakdown of how Google Webmaster Tools can help your WordPress website, please click here to go to the main website.
Many website owners share a common problem. After they have created a beautiful and relevant website post full of amazing content that really add’s value to their audience, they hit the “publish” button, sit back and wait…. wait for brand new traffic to discover their brand new content and visit their website.
ALL website owners know that unless you are willing to pay the big bucks to run a Pay-Per-Click Ad campaign on Google that you have to wait for GoogleBots to sweep your website, find the new content and then “rank” the content so that you can begin to appear on the Google Search Engine Results Pages.
Waiting…. waiting…. waiting…. all this constant waiting can really hurt a new business website owner. You want traffic NOW!
Does this problem sound familiar?
Google Webmaster Tools is the fastest way to help get your brand new website blog post indexed in google.
How do I do that I hear you asking?
Simple, by getting a unique tracking code and then adding to your website, Google will be able to track many unique things about your website.
Click here to watch a video to learn how to get your unique Google tracking code and then add it to your website.
My second (2nd) main reason for using google Search Console
Another key reason for using Google Search Console is to find out keywords which are interesting to your audience.
Google keeps a track of what they THINK you were trying to rank for as your SEO Keyword when you wrote the blog post. They also keep track of the sort of blog post pages that you have written that are appealing to your audience.
For a breakdown of the new Google Webmaster Tools, Google Search Console, please click here.
Author: Loves Data Date: Jan 25, 2018
All you have to do is look under “Search Queries” and you will see the exact keywords that your audience (website visitors) are typing in which lead Google to show your website in their answers, which then lead the website visitor to you.
My top two reasons why it’s an advantage to know this is
1) If you know that an audience is ‘hungry’ for information on a set topic, then you can write more blog posts that focus exclusively on those EXACT MATCH keywords that your audience is searching for. By creating a series of blog posts around a core theme you can establish yourself as an authority figure in that niche topic area. This will result in a higher “quality score” from Google, which should boost your SERP and hopefully get you on Page 1 of google for all the keywords around that one central keyword selected.
An example could be that if you own an online website business that focuses on Digital Cameras (in general), but you notice that a lot of your traffic seems to be people searching on “Mirrorless Camera’s under $1000”, now you know to refine your website to only focus on Camera’s under $1000 and more specifically Cameras under $1000 AND are mirrorless. This will give you a great user experience rating.
2) If the keywords being searched for by your audience are only part of a larger article, now you have the opportunity to flesh out that topic in full so that your audience gets to know a lot more information on that topic and you are adding more value to your website visitors. You will be surprised how a comment or a brief paragraph may actually be a topic that interests many of your readers and so the opportunity to give them quality information in full is a valuable one for both you and your customer.
3) If you know your niche well you can spot emerging trends. By knowing your niche really well, when you are reviewing all the “exact match keywords” which have been typed into the search engine queries. You can then look for themes or slight variations which might give you a really good clue about upcoming industry or competitor trends.
Another feature that I really like about Google Webmaster tools is the “crawl” feature. Here you allow Google to “crawl” your website and let you know of any errors – very important.
Fetch as Google is really useful for helping to get your website indexed quicker that it would have otherwise have been indexed.
Also, by fetching as google you can update the GoogleBot regarding new content on the website right away. The main advantage of this is the hope that by being indexed sooner, your site will appear in the Google SERP rankings quicker than if you did NOT do this step. Time is money right? The sooner your customers know all about your website the sooner you can start getting free traffic right?
If you would like a video walk through about how to “fetch as google” from a Wealthy Affiliate member, please click here.
Do you use Google Webmaster Tools or Google Analytics at the moment? What features do you like the best? What is not working for you? What other parts of Google Analytics or Google Webmaster Tools is helpful for your WordPress website. Is there anything that you are having trouble with or would like to see changed?
Please feel free to leave me any comments, hints or suggestions in the boxes below. Thank you for visiting us today.
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