Companies Offer Best Affiliate Program

When we start out in affiliate marketing, it’s fine to sign up for only one or two affiliate programs. Then over time your skills develop and at some point you start looking around to see if there are any other companies offer best affiliate program. This article will help you by offering more choices.

If you need a place to teach you how to do affiliate marketing for profit, please click here.

The top 7 reasons to start looking around for other affiliate programs are:

1) You want different products / services to offer your clients.

2) You want to see if there are better (higher paying) commissions out there for you.

3) You want programs that operate in the same country as your website visitors.

4) You want programs that pay out in a specific currency that suites you better.

5) You want to see if you can get accepted on the top tier or “status” affiliate programs.

7) Your competitors offer more choice and variety and you would like to do the same.

So which ones are the right match for you and your website visitors?

Top Questions to Ask Yourself

1) Are you looking for a general goods program or something really specific?

The market leader in a general goods program is the Amazon Affiliates program. They offer a huge range of physical and digital products in the one spot.

There are however niche specific affiliate programs that might work for you better.

2) What sort of commission do you want to make?

As an affiliate marketer, you only get paid for every commission you make. As a result of this you need to know how much money goes into your pocket.

Traditionally physical products have the lowest commission rates of around 4% – 10%.

Ebooks and online courses however can pay around 10-75% commission.

3) Which products are a better match with the needs of your website visitor?

Being an online business, some websites are best catered for digital products and on-line courses.

Some websites are specialists in attracting customers in their local area (local marketing). I know an Accountant who pays a commission for each lead referred to him in a set geographic area (in marketing we call this geographic micro targeting).

Take some time to think about your customers and the reasons WHY they come to your website and the types of products / services they would like to purchase from you.

After you have decided on all of these things…… now for the big question

So Which Company Is Best For You?

General Products & Department Store Affiliate Program

Amazon Affiliates Program

The market leader in this space is Amazon Affiliates program. Amazon stocks a HUGE variety of physical products and digital products. They have a MASSIVE selection in almost every niche you can think of.

The two biggest positives that Amazon have are:

1) They have the largest range.

They literally have a product for every niche you can think of…. and even better than that, they have products for niches within niches.

2) They are just really good at converting website visitors into being “shoppers”.

The biggest negatives that Amazon have are:

1) The commission cookie is only 24 hours (this is VERY short)

2) The payout commission rates are quite low by industry standards – anything from 0% – 10% so you have to pick your topic (niche) wisely.

EBAY Partner Network - EBAY

Believe it or not, EBAY actually offer an affiliate program as well. It’s called the EBAY Partner Network.

It is free to join which is great.

The two biggest positives that the EBAY Partner Network have are:

1) MASSIVE range

2) Really good at converting website visitors into purchasers.

The Biggest Negatives I Have With Ebay Are:

1) They only pay commission on the fees that EBAY charge the seller, NOT the final purchase price.

So if EBAY only charges the seller $1 and the commission is 50%, then you only receive $0.50c. So it’s hard to make a HUGE amount of money off the affiliate program directly.


Walmart also offers an affiliate program.

This is great for people who want choice and control over who they buy products / services from.

The program is free to join which is great.

The three biggest positives are:

1) The range. They offer a full department store level of variety.

2) They are a trusted brand many website customers will feel comfortable purchasing from them. This is especially true for older shoppers who have spent a lifetime shopping in the department store.

3) They offer a three (3) day cookie. As an affiliate marketer, these cookies are “gold”. The longer the cookie is, the better that’s for sure.

The two biggest negatives are:

1) The commission is really low. Between 1% – 4%

2) Some people don’t want to purchase items from Walmart.


An external affiliate program or “affiliate program” is one where companies pay a fee for external programs to manage their affiliate program for them.

The best part about this is that the affiliate programs themselves source the companies and products to promote. Some larger ones have TENS OF THOUSANDS of merchants and MILLIONS of products pre-approved and ready to go on their books.

As a result of this, all you have to do is find a company that you like, apply to join their program and when you are approved… sit back and look around their site until you find companies that you would like to promote.

These are actually my preferred companies to deal with.

The reason being is that the company is in the business of running affiliate programs. They are more professional and tend to offer advanced reporting and “dashboards” to help affiliate marketers keep track of their cookies and links and how much money they have earnt.

They can also act as an intermediary in case there is a dispute over payout commissions with the final vendor.

Some most well-known companies are:

Click Bank

They are arguably one of the oldest and most known and trusted affiliate marketing program around.

They have a great reputation for digital products. They have now moved into physical goods.

The commissions vary depending on the products and the vendor. Physical goods are low and digital goods can be up to 75%. So look around and see what items are a great match for you and your business.

Click Bank are one of the very few affiliate programs to offer training. The call it Click Bank University. It is a fee for service (paid) program.

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The biggest negatives are:

1) They have LOTS of digital products but are weak with physical goods.

2) I don’t actually like their interface.

CJ Commission Junction (CJ Affiliate by Conversant)

CJ or Commission Junction has been around for decades and is a very well respected organization.

Because it has been around so long it has a long list of big name brands and products on its books.

The Two Biggest Positives

1) Many well-known brands & “big name” brands use Commission Junction as their external affiliate program of choice.

2) There are no special website requirements to sign up. This is a major advantage of existing businesses who want to offer their existing clients some extra products and services.

The Two Biggest Negatives

1) The range is not the same as Amazon

2) Not everyone will know the products / companies listed and you will probably have to write product reviews that specifically match each product in order to make any money.

Share A Sale

Share A Sale is really large, well-known and trusted external affiliate program. I have many friends who are professional affiliate marketers and use Share A Sale exclusively.

Share A Sale has a great range of vendors to choose from.

Two main positives of Share A Sale

1) They are large and have a high level of trust in the affiliate marketing industry.

2) They have a loyal list of merchants who are only exclusively available via Share A Sale. This is good to know for any obscure niches who are looking for quality products / services to promote. If you are having trouble finding goods to promote – try Share A Sale and see if they have a solution for you!

The two main negatives are:

1) The dashboard is old and not as user-friendly as the more modern, updated dashboards that other competitors have.

2) It’s hard to ask direct questions to merchants. Some niches are really small and you have specific questions that need to be answered in order to offer value to your clients. This could be a communication barrier for some affiliate marketers.

What About Your Niche?

The list above is a great way to get started with some affiliate marketing companies, but are they the best match for you niche?

If the answer is no, or you want some more choices than all you have to do is type in “niche + affiliate marketing” into your internet browser and see what options come back.

So if I was in the “coffee” niche (topic) then all I would do was type in “coffee + affiliate program”.

As you can see there are over 5 million affiliate marketing programs for you to choose from.

Click on the links and see which programs work best for your website and your website visitors.

The top things that you are looking for are:

1) products that match the direction of your website

2) The commission amount (percentage or raw number) that you are happy with

3) Are they brand name products? Brand names are WAY easier to sell.

4) Is the affiliate program run in-house or externally (I prefer external companies where possible).

5) How long does the cookie last for (you only get paid per sale so the longer the cookie is… the better!)

An Excel Spreadsheet Is Your Friend.

All I did when I got my search results back from the search engines was to just add the ones that I liked into an Excel Spreadsheet with some column headings and clicked on all the links to see if I found anything that I liked.

Then you need to apply. Click here to read my best hints and suggestion on how to get a yes from every affiliate program that you apply for.

Thank you for reading this article about Companies Offer Best Affiliate Program. Did you find it useful? Did it help you at all? What parts did you already know? Which parts were new for you?

Please feel free to leave any comments, hints or suggestions in the comments field below. I look forward to keeping in touch.

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14 thoughts on “Companies Offer Best Affiliate Program”

  1. Hi,

    Thanks for the information on companies that offer the best affiliate programs. My niche is very product specific and Amazon carries everything. But like you say, short cookie life and low commision. I am lucky though, I can include affiliate links to specialized shops that pay a little more commision. The only drawback is there product line is a little more limited then Amazon.

    I don’t believe Clickbank will help because it is predominately digital products, but you mentioned CJ Commision Junction. This is one program I will have to check out and see if it works well with my niche. Thanks for outlining the different programs, it really helps when you are getting ready to choose a couple.


    1. HI Mary,

      Thanks for stopping by today and for sharing your knowledge and experience with us, I really appreciate it.

      Thank you also for sharing that your niche is a very specific type of physical product. This is often the case with niche sites. It is good that you sound like you have a few options to choose from though which is great.

      I agree that knowledge of different programs that are out there and could possibly help you and your audience is great. If you are looking for some great tips on how to get a yes from every affiliate program that you want to join, please click here Affiliate Marketing Companies: Top 10 Tips To Get Accepted

  2. Hi Glenys

    I am so glad I found your website as I needed to learn about the different affiliate companies that are available and I agree Amazon who I am an affiliate pays out very poorly and reading this article gives me hope that I can apply to more noe and hoefully get better outcomes with my income earning strategies

    Thank you and all the best

    1. HI Vicki,

      Thank you for stopping by today and for sharing your affiliate marketing knowledge and experience with us, I really appreciate that. 

      I agree that as a professional affiliate marketer we all need to be aware of different affiliate programs and networks that are available to us. It’s the only way to maximise our commissions and make real money from our websites.

      If you are looking for ways to get a yes from every affiliate marketing company that you apply to, please click here Affiliate Marketing Companies: Top 10 Tips To Get Accepted

  3. I am surprised you made no mention of JVZoo which sells lots of digital products much like Clickbank. I use both JVZoo and Clickbank for products to offer to my readers. I have used Clickbank much longer, but wish they would provide more data like JVZoo. One key data element that Clickbank should add is the refund rate for the various products that have guarantees.

    1. To Glen 

      Thank you for stopping by today and for sharing some of your knowledge and experience with us, I really appreciate that.

      You are right of course, there are definitely more quality affiliate programs out there in “internet land” that I have not mentioned.  JV Zoo is a fine company that haven’t mentioned, mostly because of a lack of space.

      Thank you for bringing them up.  JVZoo also sell lots of quality digital products and have an excellent dashboard that is great to navigate around and it is really useful for people new to affiliate marketing and experienced users alike!  

      I do like your suggestion that ClickBank (and other affiliate programs) should disclose the refund rate on digital products. This would act as a great visual guide regarding is the product “junk” or is it a quality product?

      Thanks for stopping by and sharing your knowledge with us today Glen, I really appreciate that.

      If you are looking for tips on how to get a yes from every affiliate company that you apply to, please click here.

  4. This is a fantastic article on affiliate marketing and motivated me to check out others than just my 4 affiliate programms i am part of right now. I just started last month and have not had 1 sale so far 🙁 but i know i need to be patient and keep producing content 🙂 i know it will work out as long as i put in the work 🙂 thank you so very much 🙂

    1. Hi John

      Thanks for stopping by today. Together we all grow and learn faster.  Well done on signing up for the x4 programs that you have so far.  It’s important in affiliate marketing to “shop around” different companies to make sure that we are getting the highest possible commission and the highest possible $$$.  Everyone’s got too eat right?

      Well done for starting your journey with affiliate marketing. I hope it works out really well for you.

      All the best.

      If you are looking for ways to help improve your website rankings, please click here Top #3 Ideas of How To Improve Your Website Ranking

  5. Thanks for all that useful information. I have registered with Share A Sale and CJ and I agree with you, communication is very difficult and they are slow to respond. It is far easier to deal directly with a merchant. As a result, all my links are now to Amazon, but as you say, their commisions are low, but their system is easy to use. Very informative post, thanks for your help.

    1. HI Greg,

      Thank you for stopping by and for sharing some of your knowledge and experience with us today, I really appreciate that.

      Thanks for sharing your experience with Share A Sale and CJ. It’s always good to get other people’s feedback so that everyone can have a more rounded (balanced) answer. 

      I have to say Amazon was one of the first affiliate programs that I joined for the reasons that you said, there systems were easy to use and I could sign up straight away…. but alas their commissions are low so I started looking around and applying for other programs as well.

      We are all different and luckily there are lots and lots of different merchants out there that are willing to work with us. Isn’t that great?

      Thanks again for stopping by and if you are looking for ways to help improve your website rankings, please click here Top #3 Ideas of How To Improve Your Website Ranking

  6. Thank you for writing such an informative post. I wondered if you market to all countries or are you in the European market?
    Grammar can be tough and a little tweaking will give you more authority.
    Look at the second sentence on your first paragraph see if you can improve on it.
    Try leaving off the you want in your 1st 5 reasons for example the first one might sound better if you said
    1. To offer your clients better products and services,

    1. Thanks for stopping by Deborah, 

      I really appreciate your comments.  All suggestions and helpful hints are welcome here.   Part of that sentence was written for SEO purposes.  You are right though, sometimes that does mean the sentence is really clunky.  Thanks for sharing your ideas. Together we all learn and grow faster.

      If you are looking for help with how to improve your website rankings, please click here Top #3 Ideas of How To Improve Your Website Ranking

    1. Hi Carrie,
      Thank you so much for stopping by today. I really appreciate that.
      Thank you also for your kind words. They will encourage me to write more articles to help people.
      I wish you all the success in the world.

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