As a website owner, have you every asked yourself the question
“Can I change my website content?”
I know I have.
Let’s imagine a situation where you have created a beautiful, shinny fabulous website and it is “choc-full” of amazing content and heaps of money making links…. but there is a problem.
Either you aren’t making enough money from your website or you just don’t enjoy writing about those topics anymore and you want to change it.
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So you sit at your computer and you go over your website for the 100th time and you think to yourself,
- Q. How come my website isn’t making all the money that I had hoped that it would?
- Q. How come my niche isn’t as interesting as I thought it would be?
- Q. Should I still be doing this or should I change my website?
- Q. Should I change my whole niche?
- Q. Should I change my domain name to get more website visitors?
- Q. Should I change the topics of things that I talk about within my niche?
- Q. If I change my website, what should I do?
- Q. If I change my whole niche, what should I do?
- Q. If I change my whole approach, what should I do?
Do any of these questions sound familiar?
This is a very common situation that lots of bloggers find themselves in.
Top Three Reasons To Feel This Way
In my experience, the top three reasons that people find themselves in this situation are:
1) The website author has only created between 1 – 3 websites and is still finding their feet with website technology and all things about “internet marketing”.
2) The website author started with lots and lots of enthusiasm, and they wrote their first 20 or 30 posts with great ease and now they are struggling for topics to talk about for their next 20-50 website posts.
3) In the beginning the website author was probably a little bit unsure about which direction they should go in with the website / what niche they should pick so they actually went a little broader than they probably should have.
Lots of people think small niche topic = small amount of $$
Big topic that lots of people are interested in = lots of $$ to be had.
This is a very common thought and for me, I think it is based around a fear that people have about putting a WHOLE heap of time, energy and money into a website or a niche topic that simply is not capable of making the type of $$ that the website owner was hoping to make.
An example might be to think something like “should I start a website on “weight loss” because LOTS of people are looking for this topic or should I start a niche website with the topic “weight loss and coconut oil” which only a few people are looking at getting answers on?
Which choice would you pick?
Many people think “weight loss” would be the winner because literally MILLIONS of people are looking around for information on this topic. Truthfully though I think “weight loss and coconut oil” would be the winner for a niche topic for me, because only a few people are looking for this EXACT specific solution combination.
Another example would be “exercises”. Do you think this is a good or a bad choice for a blogging website?
No this is a poor choice because it is simply too broad.
How about “Best exercise for people over 50”. No this is still to broad.
How about “best weight loss exercises for people over 50”. This is getting much better.
How about “Best weight loss exercises for people over 50 who are recovering from surgery”. Yes! This would be my winner. This is what I would start a niche exercise website on.
Why Write For Such A Specific Audience (Niche?)
Because if my niche becomes really, really specific then I can start to write articles (posts) that can target really specific keywords and I can write content that offers value to my readers.
With this quality content, I can get ranked in the first page of Google and pick up lots of organic (FREE) traffic looking for my niche topic.
I will struggle to get this kind of cut through and page 1 Google ranking for the more general “Weight loss”.
As the website owner are you getting nervous and starting to think, have I made the right decision or not?
I know that I often get that thought in my head from time to time.
Firstly let me assure you that EVERY niche can be profitable if you know how.
There is a HUGE variety of different ways, means and types of money making avenues that a website can take. You just need to know how to build an audience (get website traffic) and then you can start coming up with different money making avenues. Some people just sell products / services and some people sell access to their audience.
My Top 3 Solutions If This Happens To You
Solution #1 Adapt Your Website to One That You Or Your Audience Likes
Lets say that your website has between 20-50 posts on it, a little bit of website traffic and a few comments from your website visitors.
But it’s just not making the sort of $$ that you were hoping for and your website blog posts just aren’t ranking in Google like you hoped that they would.
All you have to do is go over all the content that you wrote and then go over all the comments that your website visitors have left.
Have a look over your social media accounts and see which ones have the highest number of likes, comments and shares.
Have a look at Google Search Console and Google Analytics. Have a look over where your traffic is coming from, have a look over the search engine “queries” that lead your website visitors to find you and see what your audience is looking to find on your website.
If you need more information about how helpful Google Search Console can be for your business, please click here.
“Is there is a pattern?”
If you notice that you get the most likes / shares / website visitors for a certain topic or a theme, then this is what you should refine your website down to.
For example if you were in the “Health Niche”, but people were most interested in reading information on your website based on “breathing exercises” then you should only focus on Breathing exercises moving forward – now you have your niche.
If you have already created 20-50 website articles (blogs) which are indexed in Google and attracting even a small amount of visitors.
Please don’t delete them, build on this platform instead.
All I would do is create a new menu heading and then put the new heading somewhere obvious so that all my website visitors can find it.
AND then just focus my attention on creating blog topics focused on “breathing exercises” moving forward.
I would then actively share my new posts via my Social Media Accounts and my email subscriber list (if you have one). This is the best way to get the word out moving forward that I am the “weight loss and breathing exercises” specialist.
Now it’s your turn.
Stop and think and go over your existing blog posts. Ask yourself?
- How are you adding the most value to your audience?
- How are you meeting their needs?
- How can you refine your website topic to be a better match for what they are looking for?
Solution #2 What If I HATE My Topic?
This is a fair comment.
When you first start out building your website I am sure that you are full of enthusiasm and can’t wait to share your knowledge with other people.
And after 20-50 posts you have shared soooo much information about your chosen topic that you feel like you have “hit the wall” and don’t want to write about it anymore.
I know that this can happen to you. Why? Because it happened to me.
I wrote my first website about a niche topic that was so specific and I only made a few $$ and I put so much time, effort and energy into researching all my blog posts…. and then I stopped and went “OK so how much money have a I actually made?” and the answer was not much at all AND I had run out of things to say on that topic.
So I just left it and started a brand new website on a brand new topic instead.
Does this sound familiar to you?
Bonus – HOT tip with what to do with the old website
So what I did was I LEFT THE WEBSITE up and running and focused my energies on the new website.
I didn’t create any new content, but I did reply to any emails or site comments that website visitors left me.
And do you know what happened?
Because of all the hard work I did initially, I kept my ranking in Google and I kept getting a small trickle of website visitors and I kept making a few sales and so I kept making a little bit of money (around $20 per month).
And the best part of this is that I really didn’t have to do much work at all.
So please don’t delete your old website entirely, it could turn into a genuine passive income for you.
Solution #3 What If I Hate My Domain Name?
Domain Names are a unique business identifier. There is only ever ONE domain name.
If you need help picking your Domain Name for the first time, please click here.
In the beginning of your website’s life you got to pick the EXACT domain name that you wanted.
Now after you have had some experience with this topic you are no longer happy with the choice you made.
Should you change it and start 100% all over again?
No… This would be a mistake. Especially if you are even SLIGHTLY interested in remaining in the same topic space.
Because Google and other search engines have already Indexed your site and have given your Domain name some authority and they recognize your domain name as having some “status” within your niche topic.
Google and other search engines are very kind to established authority sites and take a cautious “wait and see” approach to young, baby, start up sites that are trying to get Google’s FREE traffic to go to their websites.
For this reason, you are better simply keeping the existing domain name and then continuing to add content based on your new more specific topic (genuine niche).
You should only ever buy a brand new Domain Name if you built your original website on a “Free” sub-domain that someone else owns and has total control over.
Examples include Webly, which is a sub domain of Google
and Wealthy Affiliate has a free website sub domain platform called “siterubix”.
Click here if you would like to build a free WordPress website on a Siterubix platform.
Bonus – HOT Tip On How To Get Started For Free
These websites are fine to start your FREE website on. This is especially true if you have little or no money at the moment.
If you would like to learn more about starting an online business for FREE, even if you are unemployed, please click here.
But once you find your feet and if you want to make this website the basis for an ongoing business then at some point when the business is “mature enough” you need to purchase a stand alone domain name and transfer the contents of your free sub-domain name over to your paid for full-domain (which will come with it’s own email address).
The main advantage is that you do NOT own or have complete control over the FREE domain. But you DO own and have 100% complete control over your unique full-domain name which you just purchased.
In Conclusion… Can I Change My Website Content? Yes Of Course You Can!
So you can see that most of the time, the domain name itself isn’t really that big of a deal. The main point is that you should just focus you energies on creating NICHE related quality content that offers value to your audience.
Most of the time when people are out “surfing the net” they really aren’t paying that much attention to the EXACT domain name of the website that they are searching on.
People are usually only focused on the quality of the website or post content and the ability to get their search query answered properly. This is the real secret to adding value to your website audience.
If you just focus on delivering quality content in a niche topic, your business with grow and flourish on the internet.
If you need a place to teach you how to drill down on your niche and offer value to your audience, please click here to go to Wealthy Affiliate.
If you need a step by step video instruction of how to find my niche, please click on the video link or this text link here.
Was this article on Can I Change My Website Content helpful? Did it help you better understand your own website. Did it help you focus more on delivering value to your customers, did it help you drill down onto your niche better.
Do you have any other comments, hints or suggestions about what people who are brand new to Internet marketing should do? If so, please feel free to leave your comments, hints, tips or suggestions in the comments field below.
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